2025 JDDA

MUTE

MBA / Diploma in fashion Business Management Participants Guidelines

Roles & Responsibilities of Participants

1. Develop a Strong Creative Vision:

    • Conceptualize unique and practical business ideas that align with the JDDA theme.
    • Be open to feedback from mentors and refine constructive criticism.
    • Maintain clarity in business idea articulation through Concept Visualization, Structured Business Presentations Prototyping & Feasibility Testing. 

2. Ensure Concept Clarity:

    • Submit well-researched and clearly defined concept statements for mentor approval.
    • Align ideas with business principles and project feasibility requirements.
    • Keep documentation signed and dated for tracking progress.

3. Focus on Technical Precision:

Incorporate key aspects such as: 

  1. Business Principles & Business Plan (Business Model, Value Proposition & Marketing Strategy) 
  2. Material Selection & Business Plan (Cost Structure, Financial Planning & Sustainability Strategy)
  3. Execution feasibility (Operational Plan & Risk Management)

4. Time Management & Discipline:

    • Follow structured timelines and deadlines as set in Google Classroom.
    • Break project tasks into phases and adhere to completion checkpoints.
    • Track personal and team progress using Google Classroom and Excel sheets.
    • Ensure equal participation in project work and accountability for deadlines.

5.Conduct Thorough Research:

    • Study relevant case studies, Market Analysis and innovative techniques.
    • Reference industry publications, academic papers, and real-world applications.
    • Present research findings with proper documentation and references.

6.Engage in Industry Exposure:

    • Initiate professional connections with industry experts.
    • Participate in site visits to understand real-world applications of design principles.
    • Document insights gained from industry collaborations.

7. Meet Performance Milestones:

    • Engage actively in structured critique sessions.
    • Document feedback at each project phase and implement necessary improvements.
    • Submit all deliverables through Google Classroom and adhere to quality standards.

8. Adhere to Meeting Schedules:

    • Attend mentor sessions as per the communicated time slots.
    • Prepare queries and updates before meetings to maximize productivity.
    • Maintain a record of meeting attendance and engagement.

Project Phases & Checkpoints

Phase 1: Initial Development (Feb 1 – Mar 03, 2025)

  • Project Pitching & Guide Selection (Feb 1 – Feb 5, 2025)
      • Finalized project concepts with clear scope, objectives, and a designated mentor for each student.
  • Business idea Approval  (Feb 6 – Feb 9, 2025)
      • Approved business idea and concept that students can build upon for the next stages.
  • Research & Case Studies (Feb 10 – Feb 15, 2025)
  • A detailed research report incorporating industry insights, competitive analysis, and innovative practices.
  • 2-3 case studies showcasing best practices, challenges, and strategic solutions relevant to the business.
  • Executive Summary (Feb 16- Feb 19, 2025)

        A well-structured executive summary that includes:

  • Business concept and vision
  • Target market and customer base
  • Revenue model and profitability overview
  • Competitive advantage
  1. Company Description (Feb 20 – Feb 23, 2025)
  • A detailed company description covering:
  • Business name, legal structure, and ownership details
  • Mission statement and core values
  • Short-term and long-term objectives
  • Business model and operational framework
  1. Product/Service (Feb 23 – Feb 25, 2025)

         A comprehensive product/service portfolio including:

  • Description of products/services offered
  • Unique selling points and competitive advantage
  • Production or service delivery process
  1. Market Analysis (Feb 26 – Mar 03, 2025)

A detailed market analysis report including:

  • Industry overview and trends
  • Target market segmentation
  • Competitor analysis and market positioning
  • Customer preferences and demand forecast
  • SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)

Phase 2: (Mar 05 – Mar 26, 2025)


8. Operations Plan (Mar 05 – Mar 15, 2025)

  • A detailed operations plan outlining business processes, supply chain management, and logistics.
  • Defined KPIs (Key Performance Indicators) for measuring operational efficiency.
  1. Management Team (Mar 17 – Mar 21, 2025)
  • A comprehensive management team structure, including job roles and responsibilities.
  • Defined skills, qualifications, and experience required for each key role.
  • A succession plan ensuring long-term sustainability of the management team.
  1. Organizational Structure (Mar 22 – Mar 26, 2025)
  • A detailed organizational chart illustrating reporting lines and team dynamics.
  • Defined role interdependencies to ensure seamless business operations.
  • A scalable structure adaptable to future business growth and expansion.

Phase 3: Market Analysis (Mar 29 – Apr 30, 2025)

11. Marketing Plan & Branding (Mar 29 – Apr 05, 2025)

  • A well-structured marketing plan document, including market research, customer segmentation, and promotional strategies.
  • A marketing calendar outlining campaign timelines, ad placements, and PR activities.
  • A budget proposal detailing marketing expenditures and expected returns.
  • Mock advertisements (social media posts, video campaigns, or print materials) as part of the marketing plan execution.
  1. Sales Strategy & Team Development Plan (Apr 07 – Apr 14, 2025)
  • A detailed sales strategy document, outlining lead generation, conversion tactics, and sales targets.
  • A sales team structure with defined roles, responsibilities, and key performance indicators (KPIs).
  • A pricing strategy document justifying product/service value and competitive edge.
  • Simulated sales pitches or role-playing exercises to refine persuasion and negotiation skills.
  1. Competitive Analysis & Unique Selling Proposition (USP) (Apr 15 – Apr 22, 2025)

A competitive analysis report that includes:

  • Key competitors and their strengths/weaknesses
  • Market trends and customer preferences
  • Clear articulation of the business’s USP
  • Strategies to gain a competitive edge
  1. SWOT Analysis (Apr 23 – Apr 26, 2025)

A SWOT analysis report featuring:

  • Strengths (core competencies, brand differentiation, innovation)
  • Weaknesses (resource limitations, potential bottlenecks)
  • Opportunities (market gaps, emerging trends, customer needs)
  • Threats (economic risks, competition, regulatory issues)
  • A clear roadmap for leveraging opportunities and managing risks.
  1. Risk Assessment & Mitigation Strategy (Apr 27 – Apr 30, 2025)

A risk assessment report outlining:

  • Potential risks and their likelihood
  • Impact analysis on business growth
  • Risk mitigation strategies and contingency plans
  • Compliance and legal considerations

Phase 4: Financial Projection (May 01 – May 16, 2025)

  1. Financial Projection (May 01- May 10, 2025)
  • A detailed financial projection report covering revenue, expenses, and profitability for the next 3-5 years.
  • A break-even analysis outlining the point at which the business becomes profitable.
  • A structured cash flow forecast to ensure financial sustainability.
  1. Funding Request (May 11 – May 16, 2025)
  • A formal funding request document detailing capital needs, usage, and repayment strategy.
  • A well-structured pitch deck with financial highlights and investment potential.
  • A list of potential investors or funding sources with a strategy to approach them.

Phase 5: Legal Aspects (May 17 – May 25, 2025)

18. Legal & Regulatory Considerations (May 17 – May 20, 2025)

  • A legal compliance framework for the business, covering registration, taxation, and operational laws.
  • A draft of essential business agreements, such as partnership contracts, vendor agreements, and employment policies.
  • A regulatory checklist ensuring adherence to industry and governmental laws.
  1. Intellectual Property (IP) Protection (May 21 – May 25, 2025)
  • A list of potential IP assets and the recommended protection strategy.
  • A step-by-step guide on registering trademarks, copyrights, or patents relevant to the business.
  • A risk assessment report on potential IP infringements and mitigation strategies.

Phase 6: Sustainability & Future scope of the study (May 26 – May 31, 2025)

20. Sustainability Plan (May 26 – May 28, 2025)

  • A comprehensive sustainability plan detailing eco-conscious practices and implementation strategies.
  • Defined short-term and long-term sustainability goals for the business.
  • A roadmap for achieving environmental and social responsibility milestones.
  1. Future Scope of the Study (May 29 – May 31, 2025)
  • A future scope analysis report outlining potential expansion strategies.
  • A list of emerging trends and innovations relevant to the business.
  • A roadmap for long-term business growth, investment opportunities, and market adaptation.

Code of Conduct & Grounds for Disqualification

Participants are expected to uphold professionalism, originality, and commitment throughout the project. Failure to adhere to the following guidelines may result in disqualification.

  1. Encourage Independent Thinking
  • Take ownership of your Project journey while embracing mentor guidance.
  • Ensure all work reflects your own creativity and research.
  1. Maintain Professionalism
  • Respect deadlines, team members, and mentors.
  • Engage in constructive feedback sessions and design discussions.
  • Any form of misconduct towards faculty, mentors, or peers will lead to disqualification.
  1. Follow Ethical Practices
  • Ensure originality in design concepts; plagiarism, including copying ideas, concepts, or work, is strictly prohibited.
  • Properly reference all research sources.
  • Tampering with another group’s work will result in immediate disqualification.
  1. Commit to Deadlines & Attendance
  • Submit work on time as per the project timeline; failure to meet deadlines may result in disqualification.
  • Attendance must be maintained at a minimum of 75% by the end of the course.
  1. Adhere to Financial and Presentation Commitments
  • Execute the project within the approved financial estimate.
  • Ensure presence for all internal juries and evaluations as scheduled; failure to appear will lead to disqualification.

By participating, all individuals and groups agree to abide by these guidelines to maintain a fair and professional environment.

Phase-wise Project Schedule & Deliverables

Phase 1: Initial Development (Feb 1 – Mar 03, 2025)

Task

Start Date

Deadline

Deliverables

Project Pitching & Guide Selection

Feb 01, 2025

Feb 05, 2025

Finalized mentorship assignments

Business idea Approval 

Feb 06, 2025

Feb 09, 2025

Mentor-signed concept approval form

Research & Case Studies 

Feb 10, 2025

Feb 15, 2025

Completed research reports

Executive Summary 

Feb 16, 2025

Feb 19, 2025

Highlight unique selling points (USP), and key financial projections

Company Description

Feb 20, 2025

Feb 23, 2025

A detailed company description covering, Business name, legal structure, and ownership details

Product/Service

Feb 23, 2025

Feb 25, 2025

Description of products/services offered

Market Analysis

Feb 26, 2025

Mar 03, 2025

Industry overview and trends

Note: Only after clearing Phase 1 participants are allowed to start Phase 2 within the informed deadline. 

Phase 2: Design & Prototyping (Mar 05 – Mar 26, 2025) 

Task

Start Date

Deadline

Deliverables

Operations Plan

Mar 05, 2025

Mar 15, 2025

A detailed operations plan outlining business processes, supply chain management, and logistics.

Management Team 

Mar 17, 2025

Mar 21, 2025

A comprehensive management team structure, including job roles and responsibilities

Organizational Structure 

Mar 22, 2025

Mar 26, 2025

A detailed organizational chart illustrating reporting lines and team dynamics

Phase 3: Market Analysis (Mar 29 – Apr 30, 2025) 

Task

Start Date

Deadline

Deliverables

Marketing Plan & Branding 

Mar 29, 2025

Apr 05, 2025

A well-structured marketing plan document, including market research, customer segmentation, and promotional strategies.

Sales Strategy & Team Development Plan 

Apr 07, 2025

Apr 14, 2025

A detailed sales strategy document, outlining lead generation, conversion tactics, and sales targets.

Competitive Analysis & Unique Selling Proposition (USP)

Apr 15, 2025

Apr 22, 2025

Key competitors and their strengths/weaknesses

SWOT Analysis

Apr 23, 2025

Apr 26, 2025

A clear roadmap for leveraging opportunities and managing risks.

Risk Assessment & Mitigation Strategy

Apr 27, 2025

Apr 30, 2025

Potential risks and their likelihood

Phase 4: Financial Projection (May 01 – May 16, 2025) 

Task

Start Date

Deadline

Deliverables

Financial Projection 

May 01, 2025

May 10,  2025

A detailed financial projection report covering revenue, expenses, and profitability for the next 3-5 years

Funding Request 

May 11, 2025

May 16, 2025

A formal funding request document detailing capital needs, usage, and repayment strategy.

Phase 5: Legal Aspect (May 17 – May 25, 2025) 

Task

Start Date

Deadline

Deliverables

Legal & Regulatory Consideration 

May 17, 2025

May 20, 2025

A legal compliance framework for the business, covering registration, taxation, and operational laws.

Intellectual Property (IP) Protection 

May 21, 2025

May 25, 2025

A step-by-step guide on registering trademarks, copyrights, or patents relevant to the business.

Phase 6: Sustainability & Future scope of the study 

(May 26 – May 31, 2025)

Task

Start Date

Deadline

Deliverables

Sustainability Plan 

May 26, 2025

May 28, 2025

A comprehensive sustainability plan detailing eco-conscious practices and implementation strategies.

Future Scope of the Study 

May 29, 2025

May 31, 2025

A future scope analysis report outlining potential expansion strategies.

Business plan project rejection points

  1. Lack of Clear Executive Summary: The executive summary should provide a concise overview of the entire plan. If it’s vague or missing key details, such as the mission, goals, or market opportunity, the report may be rejected.

 

  1. Unclear Business Idea or Objective: The business idea should be clearly defined and have a strong value proposition. If the project lacks clarity in explaining the business’s goals, it can lead to rejection.

 

  1. Weak Market Research: Inadequate or superficial market research, such as failing to identify target customers, competitors, or market trends, can lead to the rejection of a business plan. This weakens the plan’s credibility.

 

  1. Unrealistic Financial Projections: If the financials are too optimistic or unrealistic, without reasonable assumptions, or lack detailed calculations (e.g., sales, costs, break-even analysis), the project can be rejected. This includes ignoring costs or underestimating revenue.

 

  1. Lack of a Detailed Marketing Strategy: If the marketing plan is poorly defined or doesn’t provide a solid approach for reaching customers, it could result in rejection. This includes failing to outline pricing, promotions, or distribution channels effectively.

 

  1. No Clear Competitive Advantage: If the plan doesn’t explain why the business idea is unique or what differentiates it from competitors, it can be a reason for rejection.

 

  1. Poor Structure and Organization: A business plan that is poorly organized, lacks coherence, or has formatting issues can confuse readers and lead to rejection. A clear, logical flow of ideas is essential.

 

  1. Failure to Address Risks and Contingency Plans: Ignoring potential risks (e.g., economic downturn, competitive threats) or not providing contingency plans can suggest the student hasn’t considered the full scope of the business.

 

  1. Inadequate Team or Management Overview: If the business plan fails to detail the team’s qualifications or lacks clarity on roles, responsibilities, and leadership, it can negatively impact the evaluation.

 

  1. Inconsistent or Missing Appendices: Missing supporting documents such as financial statements, resumes, or legal documents can be a point of rejection.

 

  1. Lack of Feasibility Analysis: Without demonstrating feasibility (technical, operational, financial, etc.), the business plan may be deemed impractical.

 

  1. Excessive Jargon or Ambiguity: Overuse of technical jargon or ambiguous language can confuse the reader and suggest the plan isn’t well thought out.

 

  1. Plagiarism or Lack of Originality: Any sign of plagiarism or failure to present original ideas, especially in the research section, will lead to rejection.

 

  1. Non-compliance with Guidelines: If the business plan does not follow the given guidelines in terms of length, format, or specific content requirements, it could be rejected.